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General Information

Undergraduate Studies

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

 

 

 

 

 

 

 

 

 

trio guitar2 director
undergrad
 Journalism & Mass Communication

 

Department of Journalism and Mass Communication
School of Business, Economics and Communication

Distinguished Lecturer: S. A. Schleifer
Senior Lecturer: S. Friedlander
Associate Professors:  H. Amin
Assistant Professors: M. Fowler, K. Keenan, P. Bieber-Roberts (Chair)
Lecturers: H. Fikry, N. Hamdy, M. Zanger

 Cairo today  is not only capital of the land that gave writing to civilization, but also is at the hub of mass communication for the entire Middle East. This  program is designed to prepare students from Egypt, the Middle East, Africa, the United States, and other countries for careers in news, public relations and advertising, and related fields.

Bachelor of Arts

Coursework is professionally oriented to train students to international standards in the skills of writing, reporting, editing, and production, as well as in media history, ethics, and responsibility.

A high level of English-language proficiency is required. Prospective majors must have a minimum 2.5 grade point average, and take a departmental English usage test to be considered for admission. They must also demonstrate a typing speed of at least 25 words per minute.

Students from Arab countries must complete the university's general requirements in Arabic language before taking 300- and 400-level courses in journalism and mass communication.

A student must earn a grade of C or better in JRMC 200 and JRMC 201 in order to continue in the major.

Television courses are supported by the department's professionally equipped Kamal Adham Center for Television Journalism.

A total of 120 credits is required for the bachelor's degree in journalism and mass communication, with professional sequences in broadcast journalism, integrated marketing communication, journalism, and photographic journalism:

Core Curriculum (40 credits)
Concentration Requirements (33-45 credits)

JMRC

200

Introduction to Communication

 

201

Mass-Media Writing

 

300

Arab Media: History, Law, and Contemporary  Issues

 

301

Editing and Design

 

311

Advanced Media Writing

 

320

Introduction to Mass Communication Research

 

400

Mass Media Ethics and Responsibility

 

Specializations: choose one of the following sequences:

  • Broadcast Journalism

JMRC

360

Introduction to Broadcast Journalism

 

436

Introduction to Electronic Newsgathering

 

439

Television News Studio Workshop

 

460

Radio Journalism

 

(also choose at least one of the following)

JMRC

212

Newspaper Staff I

 

401

Reporting in English

 

  • Integrated Marketing Communication (all the following five courses)

JMRC

305

Introduction to Graphic Communication

 

315

Public Relations and Advertising

 

405

Advanced Graphic Communication

 

415

Advanced Public Information Techniques

 

425

Advanced Advertising

 

Collateral Requirements:

BADM

203

Business and Society

MKTG

302

Principles of Marketing

 

405

Marketing and Research

 

410

Consumer-Buyer Behavior

 

411

Sales Management

 

IAA Diploma in Marketing Communications:
Integrated Marketing Communication students who wish to obtain this diploma from the International Advertising Association must also take the following courses:

ACCT

201

Essentials of Accounting I

MKTG

412

International Marketing

 

The student seeking this diploma must also enroll in a four-week internship program and participate in a Integrated Marketing Communication campaign project.

 

JMRC

212

Newspaper Staff I

 

305

Introduction to Graphic Communication

 

401

Reporting in English

 

(also choose at least two courses)

JMRC

312

Newspaper Staff II

 

402

Reporting In Arabic

 

403

Feature and Magazine Writing

 

404

Writing Articles in Arabic

 

405

Advanced Graphic Communucation

 

450

World Media Systems

 

  • Photographic Journalism

JMRC

220

Introduction to Film

 

230

Introduction to Photography

 

305

Introduction to Graphic Communication

 

330

Advanced Photography

 

In addition to one course from Journalism or Integrated Marketing Communication emphasis.

Collateral Requirements:

ARTV

200

Foundations to Design and Color

 

201

Drawing I

 

310

Modern and Contemporary Art

 

Collateral Requirements (21 credits): 

Students in Journalism and Broadcast Journalism must select 21 credits from the following list or six credit hours and a minor of 15 hours selected in consultation with the academic adviser. Students in Integrated Marketing Communication and Photographic Journalism have to select from the following list the number of collateral credits needed, beyond those specified for their specialization, to meet the 21 credit requirement.

ANTH

202

Cultural Anthropology

JRMC

220

Introduction to Film

ECON

201-202

Introduction to Economics I and II

HIST/MEHT

356

History of the Middle East in the Twentieth Century

MATH

112

Statistical Reasoning

POLS

201

Introduction to Political Science

POLS

431

Political Sociology

POLS/HIST

206

Global Politics in the Twentieth Century

PSYC

201-202

General Pyschology I and II

PSYC

301

Social Psychology

SOC

201

Social Psychology

SOC

450

Third World Development

 

Electives (14-27 credits): to be chosen in consultation with the adviser.

Minor

The study of journalism and communication provides the student with a basic exposure to news-reporting skills and social issues in the mass media.

Requirements (15 credits): JRMC 200 Introduction to Communication, JRMC 201 Mass-Media Writing, and  JRMC 400 Mass Media Ethics and Responsibility, and six credits from other journalism and communication courses (other than JRMC 499), in consultation with adviser.

Journalism & Mass Communication Courses (JRMC)

 CourseNumber CourseTitle

200

Introduction to Communication

201

Mass-Media Writing

212

Newspaper Staff I

220

Introduction to Film

230

Introduction to Photography

300

Arab Media: History, Law, and Contemporary Issues

301

Editing and Design

305

Introduction to Graphic Communication

311

Advanced Media Writing

312

Newspaper Staff II

315

Public Relations and Advertising

317

Public Opinion and Communication

320

Introduction to Mass Communication Research

330

Advanced Photography

360

Introduction to Broadcast Journalism

400

Mass Media Ethics and Responsibility

401

Reporting in English

402

Reporting in Arabic

403

Feature and Magazine Writing

404

Writing Articles in Arabic

405

Advanced Graphic Communication

406

Internship

415

Advanced Public Information Techniques

425

Advanced Advertising

436

Introduction to Electronic Newsgathering

439

TV News Studio Workshop

450

World Media Systems and Global Information Flow

460

Introduction to Radio Journalism Production

475

Special Topics in Mass Communication

499

Directed Individual Study in Mass Communication

 

Copyright 2000-2001, The American University in Cairo

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