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Conference Schedule 

Friday - November 6, 2009 Pre-Conference Day: For those arriving early who register for this tour. Special excursions to the Pyramids, Egyptian Museum and Khan El Khalil Bazaar will be arranged through our travel agent. Early registration is a must. More

Program Overview November 7-10, 2009

DAY ONE - Saturday, November 7, 2009

9:00 am – 5:00 pm     Conference Registration at Safir Hotel
11:00 am – 2: 00 pm   Visits to local media
5:30 pm Buses leave from hotel to The American University in Cairo – New Cairo Campus
6:30 pm – 7:30 pm     Tour of Campus

8:00 pm – 10:00 pm

OPENING CEREMONY AND DINNER 
(The American University in Cairo, New Cairo Campus, Moataz Al Alfi Hall)

Welcome Notes:

Dr. Lisa Anderson, Provost of The American University in Cairo, Egypt
Ambassador Nabil Fahmy, Dean of the School of Public Affairs, The American University in Cairo, Egypt
Dr. Naila Hamdy, AUSACE President, The American University in Cairo, Egypt

Keynote Speaker:

Dr. Kai Hafez, Chair for International and Comparative Communication Studies, University of Erfurt, Germany

DAY TWO – Sunday, November 8, 2009 (Safir Hotel)

8:00 am - 11:00 am    Conference Registration at hotel

8:00 am – 8:30 am (Room: Meeting Room 3)
AUSACE Board Meeting

9:00 am - 10:30 am (Room: Crystal Ballroom)

SESSION 1: (Arabic Session) - New Media Technology and its Impact

Moderator: Dr. Badran Badran, College of Communication and Media Sciences, Zayed University, United Arab Emirates

Saddek Rabeh, University of Sharjah, United Arab Emirates 
“Media Network Environment and its Effects on New Media Practices”

Khaled Zamoum, University of Sharjah, United Arab Emirates 
“Virtual Society: Samples of Applications from the Arab World”

Abdel Rahman M. Saeed Al Shami, Sana’a University, Yemen
“The Relationship between Yemeni Youth and Multimedia Technologies”

Safa Mahmoud Othman, 6th of October University, Egypt
“Media Services via Mobile Phones and the Awareness of New Media by Communicators and Audience Members”

Kamal Hamidou, United Arab Emirates University, United Arab Emirates and University of Metz, France 
“Virtual Communities on the Internet: Parallel Societies or A New Concept of Networking”

9:00 am - 10:30 am (Room: Gossips Meeting Room)

SESSION 2: Image of Arab Women in Arab Media

Moderator: Dr. Hassan Ragab, American University in Cairo, Egypt

Hussein Amin, American University in Cairo, Egypt
“The Arab Women Media Strategy”

Mervat Abou Oaf,  American University in Cairo , Egypt
“Role of the National Council for women in redirecting and enhancing female images and standards in and via Egyptian Media”

Rasha Allam, American University in Cairo , Egypt
“Image of Egyptian Women as Portrayed in the Independent Egyptian Newspapers: A content Analysis study”

Alia Yunis, Zayed University,United Arab Emirates and Gaelle Picherit-Duthler, Zayed University, United Arab Emirates
"Tramps, Terrorists, Troublemakers, and Sweethearts: Arab and American Women in Hollywood Films Through a Changing World’s Lens"

9:00 am – 10:30 am (Room: Meeting Room 2)

SESSION 3: Traditional VS New Media

Moderator: Dr. Leonard Teel, Georgia State University, Atlanta, Georgia, United States of America

Dina Samir and Bahaa Gamil, American University in Cairo, Egypt
“The Marriage of Traditional and New Media Technologies”

Karin Wilkins, University of Texas-Austin, United States of America
“A Historical Consideration of Traditional Society in the Middle East”

Diana Turecek, Intermedia Survey Institute, Washington D.C. , United States of America
“Trends in Media Usage in the Middle East”

Shawaluddin Anis, Nizwa Ministry of Higher Education, Oman
“Mass Media in Oman: Challenges and Opportunities”

Sule Yüksel Öztürk , Anadolu University, Turkey and Serife Özgün Çitak, Afyon Kocatepi University, Turkey
“From Local to Global: Can Local Journalism be a New Approach to Environmental Awareness”

10:30 am – 11:00 am (Room: Crystal Ballroom Side area)
COFFEE BREAK

11:00 am – 12:30 pm (Room: Crystal Ballroom)

PLENARY SESSION 4: Training of Journalists and Media Professionals in Digital Media Era

Moderator: Tarek Attia, Media Training Specialist, USAID Media Development Program, Egypt

Panel members will represent MDP Egyptian media partners.

Al Ahram Regional Press Institute

Al Akhbar Training Center

Egyptian Press Syndicate

Faculty of Mass Communication, Cairo University

Middle East News Agency (MENA) Training Center

The Supreme Press Council

12:30pm - 2:30pm (In The Palm’s Restaurant)

LUNCH 

AUSACE Board Meeting (Room: Meeting Room 3)

2:30 pm – 3:30 pm (Room: Gossips Meeting Room)

SESSION 5: Student Use of the Media: Having Blogging and Tweeting Replaced Reading and Viewing?

Moderator: Hafez Al-Mirazi, The American University, Egypt

Panel Members:  

Judy Van Slyke Turk, Virginia Commonwealth University, Richmond, United States of America

Naila Hamdy, The American University in Cairo, Egypt

June Nicholson, Virginia Commonwealth University, Richmond, United States of America

Mohamed el-Nawawy, Queens University, Charlotte, United States of America

Yousef Al-Failakawi, University of Kuwait, Kuwait

Philip Auter, University of Louisiana at Lafayette, United States of America

Sahar Khamis, University of Maryland, United States of America

Saadia Malik, Qatar University, Qatar

2:30 pm – 3:30 pm (Room: Crystal Ballroom)

SESSION 6: Media and PR/Marketing/Advertising

Moderator: Dr. Kevin Keenan, The American University in Cairo, Egypt

Kiran Prasad, Salalah Ministry of Higher Education, Oman
“New media and Public Relations in Oman: Embracing Innovation in the Digital Era”

M.D. Lawrence, University of Poona, India, and Hamid Karamian, Lorestan University, Iran
“Innovative Changes in Media Issues and Challenges Related to Mobile Technology”

Ghodsi Bayat, Allameh Tabatabaii University, Iran
“Advertising Process in PR Department of Commercial Organizations: A Case Study of the Banking System in Iran”

Ahmed Farouk Radwan, Helwan University, Egypt
"Components of Corporate Reputation on the Egyptian Organizations Websites"

Syed Abdul Siraj, Allama Iqbal Open University, Pakistan,
“Framing war and Peace Journalism of the Perspective Talibanization in Pakistan”

2:30 pm – 3:30 pm (Room: Meeting Room 2)

SESSION 7: Media and Education

Moderator: Mervat Abou Oaf, The American University in Cairo, Egypt

Serkan Bicer, Anadolu University, Turkey
“Facebook: New Generation Toy”

Moustafa Yousry, Helwan University, Egypt
“Exploring the Video Productions of Egyptian Applied Arts Students”

Merude Canan Pzturk, Anadolu University, Turkey
“Analyzing Internet Use of the Different Faculties: Students in Anadolu University”

Simge Goksoy, Istanbul Technical University, Turkey
“Online Social Interaction Processes within Design Studio”

Azza Abdel-Azim Mohamed, United Arab Emirates University, United Arab Emirates
“Online Social Network and Communication Privacy Concern”

2:30 pm – 3:30 pm (Room: Meeting Room 1)

SESSION 7B: (Arabic Session) - Iraqi Media Landscape

Moderator: Dr. Sahbi Ben Nablia , International Development and Communication Consultant, at Réseau Liberté, Canada

Panel will include Iraqi Editors in chief in current media.

The panel will address the challenges facing the media, equality between sex and media, amelioration of the image of women in the Iraqi media, ethical issues and multimedia journalism.

3:30 pm - 4:30 pm (Room: Crystal Ballroom)

SESSION 8: Media and Politics

Moderator: Dr. Douglas Boyd, University of Kentucky, Kentucky, United States of America

Philip Seib, University of Southern California, United States of America
“New Arab Media; New Arab Politics: How an Evolving Media Environment Affects Political Dynamics”

Mahmoud Galander, Qatar University, Qatar
“To Whom Al Hurra Bells Toll? An Investigation into the Impact of al Hurra TV on Arab Journalists and Journalism Educators”

Deepa Kumar, Rutgers University, New Brunswick, New Jersey, USA
“Islam and Oil: The US’s “Special” Relationship with Saudi Arabia and its Representation in the News”

Serajul Bhuiyan, Auburn University at Montgomery, Alabama, United States of America
“New Media Technology and its Impact on the Democratic Process of Middle Eastern Countries”

Wayne Hunt, Mount Allison University, Canada
“Frost/Obama: or How the Al Jazeera Coverage of the 2009 Gaza Conflict Served as a Platform for a Wider Reconsideration of the War on Terror”

Hüseyin Atlunlu and Güzin Kiyik, Anadolu University, Turkey
“Chatting or Sharing Documents? An Analysis of Effectiveness of New Media Technologies in Development of Communication Opportunities in the Business Environment”

3:30 pm - 4:30 pm (Room: Gossips Meeting Room)

SESSION 9: Audience Studies

Moderator: Dr. Judy Van Slyke Turk, Virginia Commonwealth University, Richmond, USA

Rasha Abdulla and Kevin Keenan, American University in Cairo, Egypt
“Gender and Perceptions of Celebrity Advertising in Egypt”

Moustafa Yousry, Helwan University, Egypt
“Going to the Movies: An Investigation into the Factors which Influence the Egyptian Audiences’ Choices of Motion Pictures”

Radwa A. Mobarak, American University in Cairo, Egypt
“Winning Hearts and Minds: A Study of Egyptian TV and DWs ‘Youth Beyond Border’”

Amy Albert, 6 October University, Egypt
“Connecting and Communicating on Facebook: A Field Study on the Uses of Arab Youth in Egyptian Universities”

M.D. Lawrence, University of Poona, India, Kasi Viswanathan, Majan College, Sultanate of Oman and Sanjay Mali, India
“Uses and Gratifications Structure”

3:30 pm - 4:30 pm (Room: Meeting Room 2)

SESSION 10: Vision for the Future of Arab Media in the Digital Age

Moderator: Dr. Hussein Amin, The American University in Cairo, Egypt

Mervat Abou Oaf, The American University in Cairo, Egypt
“Journalism Education in the Information Age”

Mohamed Selim, The American University in Cairo, Egypt
“Arab Public Opinion in the Digital Age”

 Rasha Allam, The American University in Cairo, Egypt
“Regulating Broadcast Media in the Middle East”

Sara el Khalili, The American University in Cairo, Egypt
“Online Islam: Function of Islamic websites”

4:30 pm – 6:00 pm (Room: Meeting Room 3)
AUSACE Board Meeting

Participants are requested to make their individual social arrangements and dinner plans.

DAY THREE – Monday, November 9, 2009 (Safir Hotel)

9:00 am -10:30 am (Room: Crystal Ballroom)

SESSION 11: Media Effects

Moderator: Dr. Douglas Boyd, University of Kentucky, Kentucky, United States of America

Mohammed El-Nawawy, Queens University, Charlotte, USA, and Sahar Khamis, University of Maryland, United States of America
“Collective Identity in the Virtual Islamic Public Sphere: Contemporary Discourses in Two Islamic Websites”

Tarik Ahmed Elseewi, University of Texas at Austin, United States of America
“Malek Farouq and the Egyptian nation: transnational television and expressions of communal identity in Arabic language Media”

May Fawaz, Georgia State University, Atlanta, United States of America
“Bloggers in Iran: Rebellious Voices Foreshadowed the Election Violence”

9:00 am - 10:30 am (Room: Gossips Meeting Room)

SESSION 12: (Arabic Session) Media Regulations in the Internet Age

Moderator: Dr. Azza Abdel-Azim Mohamed, United Arab Emirates University, United Arab Emirates

Naaem Saad Zaghlool, Information Decision Support Center, Egyptian Cabinet, Egypt
"New Media, Completing or Competing with Traditional Media"

Bahaa Gamil, The American University in Cairo, Egypt
“The Effects of Information Technology on the 2008 US Presidential Elections”

Mai Abdallah, Lebanese University, Lebanon
“Legislating the Use of New Media in the Arab World”

Maamoun Tarabay, Lebanese University, Lebanon
“Media of Slogans; A Symbolic Expression of an Ideological Dimension”

Saleh Abdel Rahman Ahmed, Cairo University, Egypt and Adel Saleh, Suhag University, Egypt. 
“An Analytical Study of the Websites of Egyptian Governorates in the Democracy Concept”

Fareeda Akrout, Mostaganem University, Algeria                                       
“The Sociology of Media Personnel in Algerian Television”

9:00 am-10:30 am (Room: Meeting Room 2)

SESSION 13: Audience Studies

Moderator: Dr. Rasha Abdulla, The American University in Cairo, Egypt.

Karin Wilkins, University of Texas-Austin, United States of America
“Making the Most of Audience Feedback: A Methodological Comparison between Focus Group and Small Group Research Designs”

Kevin Keenan, American University in Cairo, Egypt and James Pokrywczynski, Marquette University, Wisconsin, United States of America
“A Comparative Analysis of Consumer Ethnocentrism Among Arab and US Audiences”

Naila Hamdy, American University in Cairo, Egypt, Philip Auter, University of Louisiana at Lafayette, United States of America, Aya Ateya, American University in Cairo, Egypt,  and Vernon Humphry, University of Louisiana at Lafayette, United States of America
“A Cultural Perspective: A Survey of U.S. and Egyptian Students re: Their Perceptions of Persons with Disabilities”

Philip Auter, University of Louisiana at Lafayette, United States of America, Mohamed Reda, Modern University for Technology and Information, Egypt,  Jailan Sharif, Modern University for Technology and Information, Egypt and Fawn Roy, University of Louisiana at Lafayette, United States of America,
“Effects of Viewing Drama on the Egyptian and American Youth Perception of Family Concept”

10:30 am – 11:00 am (Room: Crystal Ballroom Side area)
COFFEE BREAK

11:00 am – 12:30 pm (Room: Gossips Meeting Room)

SESSION 14: New Media

Moderator: Dr. Naila Hamdy, The American University in Cairo, Egypt

Mustafa Taha, American University of Sharjah, United Arab Emirates
“The Use of Mobile Telephony in the UAE: Blending Modernity and Tradition”

Dobrinka Peicheva, South-West University, Bulgaria
“The New Mobile-Determine Culture Paradigm”

Nancy Beth Jackson, Zayed University, Unite Arab Emirates  
“Coptic Diaspora, Ancient Faith Builds Virtual Community”

11:00 am – 12:30 pm (Room: Meeting Room 2)

SESSION 15: Media and Politics

Moderator: Dr. Mohamed El-Nawawy, Queens University of Charlotte, N.C. USA

Abeer Najjar, American University of Sharjah, United Arab Emirates
“Othering the Self: Hamas and Fatah Battling Public Opinion Online”

Sara el Khalili, Ahmad Montasser, and Sherihan el Ghazaly, American University in Cairo, Egypt
“Coverage of the 2006 Israeli Lebanese War: A Comparative Content Analysis”

Matt Duffy, Georgia State University, Atlanta, United States of America
“Wikipedia, the Armenian ‘Genocide’, and the Search for Truth”

Mohamed Yousif Yousri, Civic Media Unit Manager, Video Cairo Sat, Egypt
“Six Serving Honest Men – How to Tell a Story in a Changing World”

11:00 am – 12:30 pm (Room: Crystal Ballroom)

SESSION 16: Citizen/Civic Journalism/Social Change

Moderator: Dr. Philip Seib University of Southern California, United States of America

M.D. Lawrence, University of Poona, India
“Motives behind the Use of Social Networking Sites: an Empirical Study”

Andrew Bossone and Maha Bali, American University in Cairo, Egypt
“The Ethical Imperative of Multiculturalism in Today’s Media Environment”

Tezkan Özkan Kutlu and Onur Bekiroglu, Anadolu University, Turkey
“Analyzing the Online Alternative News Sites in the Context of Civic Journalism in Turkey”

Frank B. Kalupa, James Madison University, Virginia, United States of America and Mary Ann Ferguson, University of Florida, Florida,  United States of America
“Iran’s PressTV and Social Media Use Amid Disputed Post-Election News Coverage”

Ahmet Uysal, Eskisehir Osmangazi University, Turkey                                 
“Media and Social Movements”

SESSION 16 B: Women In Media

Moderator: Dr. June Nicholson, Virginia Commonwealth University, Richmond, USA

Judy Van Slyke Turk, Virginia Commonwealth University, Richmond, USA

Sahar Khamis, University of Maryland, USA

Sherine Fahmy, The American University in Cairo, Egypt

Marwa Ragaa, The American University in Cairo, Egypt

12:30 pm – 2:30pm (In The Palm’s Restaurant) LUNCH

1:30 pm – 3:30 pm (Room: Meeting Room 3)  AUSACE Board Business Meeting

 2:30 pm – 3:30 pm (Room: Gossips Meeting Room)

SESSION 17: Media and PR/ Marketing/Advertising

Moderator: Dr. Phil Auter, University of Louisiana, New Orleans, La.USA

Nirvana Bechan, Cape Peninsula University of Technology, Capetown, South Africa
“What Investors Want to Know from Communication Specialists”

Khaled Gaweesh, Cairo University, Egypt
“Corporate Reputation and Communication: The Case of Arla Foods and Prophet Mohammed Cartoons”

Anwar Shaikh, Poona Institute of Management Sciences, India, and Anil Bhavsar, MSG College, District-Nasik, India
“Issues and Challenges in Rural Advertizing in India”

Güzin Kiyik and Sule Yüksel Öztürk, Anadolu University, Turkey
“Psychological Contract as an Innovative Approach in Media Management in Turkey”

2:30 pm – 3:30 pm (Room: Crystal Ballroom)

SESSION 18: (Arabic Session) Citizen/Civic Journalism/Social Change

Moderator: Yousef Al-Failakawi, University of Kuwait, Kuwait

Fawzeya Abdalla El Ali, University of Sharjah, U.A.E.
“The Image of Women in Television Advertisements in the UAE”

Mai Al-Khaja, United Arab Emirates University, U.A.E. 
"Marketing communications and its impact on the effectiveness of the health awareness campaign of breast cancer: An Empirical Study survey on the users of the health service at Tawam Hospital, John Hopkins"

Dina Yehia Mahmoud Marzook, Ain Shams University, Egypt
“The Dramatic Approach of the Issues of Social Change as Portrayed in Arabic Feature Films on Egyptian Television”

Dina Hussein, Alexandria University, Egypt                                                     
“Egyptian Television Drama Serials and the Process of Political Orientation: A Study of the Impact of Political Culture in the Television Drama”

Ibrahim Karmeya, Mohamed Boudiaf University, Algeria                    
“Electronic Public Relations in Tourism Enterprises; A Case Study of Algerian Tourism Enterprises”

Layla Sede Moussa,  University of Algeria, Algeria 
“The Effects of Satellite Television on the Behavior of Arab Youth; Sexual Behavior as An Example”

2:30 pm – 3:30 pm (Room: Meeting Room 1)

SESSION 19: New Media

Moderator: Rasha Allam, The American University in Cairo, Egypt

Serkan Bicer, Anadolu University, Turkey
“Imaginary Game; Real Depression”

Eman Issam, Modern University for Technology and Information, Egypt
“Breaking Silence Along the Nile: Facing Sexual Harassment in Egypt through Facebook”

Mohamed Ahmed, The American University in Cairo
“The Application of Media Convergence in Egypt: Current Situation, Obstacles and Potentials”

2:30 pm – 3:30 pm (Room: Meeting Room 2)

SESSION 20: Media Effects

Moderator: Dr. Mahmoud Tarabay, Lebanese American University, Lebanon

Eiman Eissa, Qatar University, Qatar 
“Qatari Attitudes and Usage Patterns of the Internet”

Hebatallah el Semary, United Arab Emirates University, United Arab Emirates
“Memories of Violence among Media Users”

Lamees el Baghdady, The American University, London
“Diversity or Exception? Exploring the Cultural Implications for Cyber Content”

Mahboub Hashem, American University of Sharjah, United Arab Emirates
“The Effects of New Information Technology (NIT) on Organizational Structures, Functions and Human Relations”

3:00 pm – 4:00 pm (Room: Crystal Ballroom)

PLENARY SESSION 21: Innovative Practices for Advertising & PR of Telecom Brands in Egypt

Moderator: Sherine Fahmy, The American University in Cairo, Egypt

Panel members:

Sahar Al Zoghby, Managing Director, Fortune Promoseven, Egypt

Rasha Salah, General Manager, Fortune Promoseven, Egypt

Amr Darwish, Managing Director, Leo Burnett Cairo, Egypt

Azza Al Bayar, Managing Director, Bates/Equity, Egypt

4:00 pm – 6:30 pm (Room: Crystal Ballroom)

ANNUAL AWARDS AND CLOSING CEREMONY
Awards Presentation and Presentation of Certificates

7:00 pm      Buses leave for Dinner
8:00 pm      Dinner on the Nile – Courtesy of The Ministry of Tourism

DAY Four - Tuesday, November 10, 2009
Visit to The Egyptian Media Production City & Nilesat

9:00 am     Buses leave for The Egyptian Media Production City & Nilesat in October 6 City
10:00 am   Tour of Nilesat facilities
12:00 pm   Lunch
12:30 pm   Tour of The Egyptian Media Production City
2:00 pm     Return to hotel

Post-Conference:

Optional excursion (to be arranged through our Travel Agent) More

 


- AUSACE Conference Registration Information. Click here

- AUSACE 2009 Abstract:
English Abstracts
Arabic Abstracts