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Table of Contents

General Information

Undergraduate Studies

• Admissions
• Academic Requirements & Regulations
• Student Finances
• Student Life
• The Core Curriculum
• Fields of Undergraduate Study: Academic Degrees & Course Listings
• Language Institutes
• Study Abroad and Summer Session

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

• Bachelor of Arts
• Minor
• Journalism & Mass Communication Courses (JRMC)

Department of Journalism and Mass Communication
School of Business, Economics and Communication

Distinguished Lecturer: S. A. Schleifer
Professor: H. Amin, E. Stuart
Senior Lecturer: S. Friedlander
Associate Professor:  K. Keenan
Assistant Professors: M. Fowler, P. Bieber-Roberts (Chair)
Lecturers: H. Fikry, N. Hamdy, M. Zanger, R. Berenger

Cairo today  is not only capital of the land that gave writing to civilization, but also is at the hub of mass communication for the entire Middle East. This  program is designed to prepare students from Egypt, the Middle East, Africa, the United States, and other countries for careers in news, public relations and advertising, and related fields.

Bachelor of Arts

Coursework is professionally oriented to train students to international standards in the skills of writing, reporting, editing, and production, as well as in media history, ethics, and responsibility.

Students from Arab countries must complete the university's general requirements in Arabic language before taking 300- and 400-level courses in journalism and mass communication.

Television courses are supported by the department's professionally equipped Kamal Adham Center for Television Journalism.

A total of 120 credits is required for the bachelor's degree in journalism and mass communication, with professional sequences in broadcast journalism, integrated marketing communication, and journalism:
 

Core Curriculum (40 credits)as stated on pages 76-81
Concentration Requirements (33-45 credits)

JMRC 200 Introduction to Communication, 3 cr.   201 Mass-Media Writing, 3 cr.   202 Mass-Media Writing II, 3 cr.   300 Arab Media: History, Law, and Contemporary  Issues, 3 cr.   301 Editing and Design, 3 cr.   311 Advanced Media Writing JRMC 320 Introduction to Mass Communication Research, 3 cr.   400 Mass Media Ethics and Responsibility, 3 cr.

 

Specializations: choose one of the following sequences:

• Broadcast Journalism

JMRC 360 Introduction to Broadcast Journalism, 3 cr.   436 Introduction to Electronic Newsgathering, 3 cr.   439 Television News Studio Workshop, 3 cr.   460 Radio Journalism, 3 cr.

 

(also choose at least one of the following)

JMRC 212 Newspaper Staff I, 3 cr.   401 Reporting in English, 3 cr.

 

• Integrated Marketing Communication (all the following five courses)

JMRC 305 Introduction to Graphic Communication, 3 cr.   315 Public Relations and Advertising, 3 cr.   405 Advanced Graphic Communication, 3 cr.   415 Advanced Public Information Techniques, 3 cr.   425 Advanced Advertising, 3 cr.

 

Collateral Requirements:

BADM 203 Business and Society, 3 cr. MKTG 302 Principles of Marketing, 3 cr.   405 Marketing and Research, 3 cr.   410 Consumer-Buyer Behavior, 3 cr.   411 Sales Management, 3 cr.

 

• Journalism (required courses)

JMRC 212 Newspaper Staff I, 3 cr.   305 Introduction to Graphic Communication, 3 cr.   401 Reporting in English, 3 cr.

 

(also choose at least two courses)

JMRC 312 Newspaper Staff II, 3 cr.   402 Reporting In Arabic, 3 cr.   403 Feature and Magazine Writing, 3 cr.   404 Writing Articles in Arabic, 3 cr.   405 Advanced Graphic Communucation, 3 cr.   450 World Media Systems, 3 cr.

 

Collateral Requirements(21 Credits):

ARTV 200 Foundations to Design and Color   201 Drawing I   310 Modern and Contemporary Art

 

Collateral Requirements (21 credits): 

Students in Journalism and Broadcast Journalism must select 21 credits from the following list or six credit hours and a minor of 15 hours selected in consultation with the academic adviser. Students in Integrated Marketing Communication have to select from the following list the number of collateral credits needed, beyond those specified for their specialization, to meet the 21 credit requirement.

ANTH 202 Cultural Anthropology, 3 cr. JRMC 220 Introduction to Film, 3 cr. ECON 201-202 Introduction to Economics I and II, 6 cr. HIST/ARBS 356 History of the Middle East in the Twentieth Century, 3 cr. MATH 112 Statistical Reasoning, 3 cr. POLS 201 Introduction to Political Science, 3 cr. POLS/HIST 206 Global Politics in the Twentieth Century, 3 cr. POLS 310 Introduction to Development, 3 cr.   431 Political Sociology, 3 cr. PSYC 201-202 General Pyschology I and II, 6 cr.   301 Social Psychology, 3 cr. SOC 201 Introduction to Sociology, 3 cr.   450 Third World Development, 3 cr.

 

Electives (14-27 credits): to be chosen in consultation with the adviser.

Minor

The study of journalism and communication provides the student with a basic exposure to news-reporting skills and social issues in the mass media.

Requirements (15 credits): JRMC 200 Introduction to Communication, JRMC 201 Mass-Media Writing, and  JRMC 400 Mass Media Ethics and Responsibility, and six credits from other journalism and communication courses (other than JRMC 499), in consultation with adviser.

Journalism & Mass Communication Courses (JRMC)

CourseNum CourseTitle 200 Introduction to Communication 201 Mass-Media Writing 202 Mass-Media Writing II 212 Newspaper Staff I 220 Introduction to Film 230 Introduction to Photography 300 Arab Media: History, Law, and Contemporary Issues 301 Editing and Design 305 Introduction to Graphic Communication 312 Newspaper Staff II 315 Public Relations and Advertising 317 Public Opinion and Communication 320 Introduction to Mass Communication Research 330 Advanced Photography 360 Introduction to Broadcast Journalism 400 Mass Media Ethics and Responsibility 401 Reporting in English 402 Reporting in Arabic 403 Feature and Magazine Writing 404 Writing Articles in Arabic 405 Advanced Graphic Communication 406 Internship 415 Advanced Public Information Techniques 425 Advanced Advertising 436 Introduction to Electronic Newsgathering 439 TV News Studio Workshop 450 World Media Systems and Global Information Flow 460 Introduction to Radio Journalism Production 475 Special Topics in Mass Communication 499 Directed Individual Study in Mass Communication