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Table of Contents


 

General Information

Undergraduate Studies

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

 

 

 

 

 

 

 

 

 

trio guitar2 director
undergrad
 Journalism & Mass Communication

 

Department of Journalism and Mass Communication
School of Business, Economics and Communication

Distinguished Lecturer: S. A. Schleifer
Professor: H. Amin, E. Stuart
Senior Lecturer: S. Friedlander
Associate Professor:  K. Keenan
Assistant Professors: M. Fowler, P. Bieber-Roberts (Chair)
Lecturers: H. Fikry, N. Hamdy, M. Zanger, R. Berenger

Cairo today  is not only capital of the land that gave writing to civilization, but also is at the hub of mass communication for the entire Middle East. This  program is designed to prepare students from Egypt, the Middle East, Africa, the United States, and other countries for careers in news, public relations and advertising, and related fields.

 

Bachelor of Arts

Coursework is professionally oriented to train students to international standards in the skills of writing, reporting, editing, and production, as well as in media history, ethics, and responsibility.

Students from Arab countries must complete the university's general requirements in Arabic language before taking 300- and 400-level courses in journalism and mass communication.

Television courses are supported by the department's professionally equipped Kamal Adham Center for Television Journalism.

A total of 120 credits is required for the bachelor's degree in journalism and mass communication, with professional sequences in broadcast journalism, integrated marketing communication, and journalism:
 

Core Curriculum (40 credits)as stated on pages 76-81
Concentration Requirements (33-45 credits)

JMRC

200

Introduction to Communication, 3 cr.

 

201

Mass-Media Writing, 3 cr.

 

202

Mass-Media Writing II, 3 cr.

 

300

Arab Media: History, Law, and Contemporary  Issues, 3 cr.

 

301

Editing and Design, 3 cr.

 

311

Advanced Media Writing

JRMC

320

Introduction to Mass Communication Research, 3 cr.

 

400

Mass Media Ethics and Responsibility, 3 cr.

 

Specializations: choose one of the following sequences:

  • Broadcast Journalism

JMRC

360

Introduction to Broadcast Journalism, 3 cr.

 

436

Introduction to Electronic Newsgathering, 3 cr.

 

439

Television News Studio Workshop, 3 cr.

 

460

Radio Journalism, 3 cr.

 

(also choose at least one of the following)

JMRC

212

Newspaper Staff I, 3 cr.

 

401

Reporting in English, 3 cr.

 

  • Integrated Marketing Communication (all the following five courses)

JMRC

305

Introduction to Graphic Communication, 3 cr.

 

315

Public Relations and Advertising, 3 cr.

 

405

Advanced Graphic Communication, 3 cr.

 

415

Advanced Public Information Techniques, 3 cr.

 

425

Advanced Advertising, 3 cr.

 

Collateral Requirements:

BADM

203

Business and Society, 3 cr.

MKTG

302

Principles of Marketing, 3 cr.

 

405

Marketing and Research, 3 cr.

 

410

Consumer-Buyer Behavior, 3 cr.

 

411

Sales Management, 3 cr.

 

  • Journalism (required courses)

JMRC

212

Newspaper Staff I, 3 cr.

 

305

Introduction to Graphic Communication, 3 cr.

 

401

Reporting in English, 3 cr.

 

(also choose at least two courses)

JMRC

312

Newspaper Staff II, 3 cr.

 

402

Reporting In Arabic, 3 cr.

 

403

Feature and Magazine Writing, 3 cr.

 

404

Writing Articles in Arabic, 3 cr.

 

405

Advanced Graphic Communucation, 3 cr.

 

450

World Media Systems, 3 cr.

 

Collateral Requirements(21 Credits):

ARTV

200

Foundations to Design and Color

 

201

Drawing I

 

310

Modern and Contemporary Art

 

Collateral Requirements (21 credits): 

Students in Journalism and Broadcast Journalism must select 21 credits from the following list or six credit hours and a minor of 15 hours selected in consultation with the academic adviser. Students in Integrated Marketing Communication have to select from the following list the number of collateral credits needed, beyond those specified for their specialization, to meet the 21 credit requirement.

ANTH

202

Cultural Anthropology, 3 cr.

JRMC

220

Introduction to Film, 3 cr.

ECON

201-202

Introduction to Economics I and II, 6 cr.

HIST/ARBS

356

History of the Middle East in the Twentieth Century, 3 cr.

MATH

112

Statistical Reasoning, 3 cr.

POLS

201

Introduction to Political Science, 3 cr.

POLS/HIST

206

Global Politics in the Twentieth Century, 3 cr.

POLS

310

Introduction to Development, 3 cr.

 

431

Political Sociology, 3 cr.

PSYC

201-202

General Pyschology I and II, 6 cr.

 

301

Social Psychology, 3 cr.

SOC

201

Introduction to Sociology, 3 cr.

 

450

Third World Development, 3 cr.

 

Electives (14-27 credits): to be chosen in consultation with the adviser.

Minor

The study of journalism and communication provides the student with a basic exposure to news-reporting skills and social issues in the mass media.

Requirements (15 credits): JRMC 200 Introduction to Communication, JRMC 201 Mass-Media Writing, and  JRMC 400 Mass Media Ethics and Responsibility, and six credits from other journalism and communication courses (other than JRMC 499), in consultation with adviser.

 

Journalism & Mass Communication Courses (JRMC)

 CourseNum CourseTitle

200

Introduction to Communication

201

Mass-Media Writing

202

Mass-Media Writing II

212

Newspaper Staff I

220

Introduction to Film

230

Introduction to Photography

300

Arab Media: History, Law, and Contemporary Issues

301

Editing and Design

305

Introduction to Graphic Communication

312

Newspaper Staff II

315

Public Relations and Advertising

317

Public Opinion and Communication

320

Introduction to Mass Communication Research

330

Advanced Photography

360

Introduction to Broadcast Journalism

400

Mass Media Ethics and Responsibility

401

Reporting in English

402

Reporting in Arabic

403

Feature and Magazine Writing

404

Writing Articles in Arabic

405

Advanced Graphic Communication

406

Internship

415

Advanced Public Information Techniques

425

Advanced Advertising

436

Introduction to Electronic Newsgathering

439

TV News Studio Workshop

450

World Media Systems and Global Information Flow

460

Introduction to Radio Journalism Production

475

Special Topics in Mass Communication

499

Directed Individual Study in Mass Communication

 

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