Main Page

Table of Contents

General Information

Undergraduate Studies

• Admissions
• Academic Requirements & Regulations
• Student Finances
• Student Life
• The Core Curriculum
• Fields of Undergraduate Study: Academic Degrees & Course Listings
• Language Institutes
• Study Abroad and Summer Session

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

MKTG

411

Prerequisite: MKTG 302.  Offered in fall and spring.
Professional selling skills and procedures. Management of the field sales force. Organization of selling personnel, sales planning and forecasting, evaluation of sales personnel.