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General Information

Undergraduate Studies

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

 

 

 

 

 

 

 

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 Finance Courses
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MKTG

526

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Marketing Communications Management

Prerequisite: MKTG 525 or consent of instructor. Offered in fall and spring.
Management of the external communication mix of an enterprise. The inward flow of market intelligence such as market research, sales reports, competitive actions. The outward flow of sales messages through personal selling, use of mass communication, and brand and corporate image building.    
 

3 cr.

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