Main Page

Table of Contents

General Information

Undergraduate Studies

Graduate Studies

• Admissions
• Academic Regulation
• Student Finances
• General Academic Requirements
• Fields of Graduate Study:
  Academic Degrees & Course Listings
• Language Institutes
• Summer Session

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

Marketing Management in a Global Economy

Offered in fall and spring.
This course focuses on the analysis and management of marketing systems, characteristics of marketing systems, the management of marketing activities of the firm, physical distribution management, and social performance of marketing.
 

3 cr.

Main Page

Table of Contents

General Information

Undergraduate Studies

Graduate Studies

• Admissions
• Academic Regulation
• Student Finances
• General Academic Requirements
• Fields of Graduate Study:
  Academic Degrees & Course Listings
• Language Institutes
• Summer Session

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

Marketing Management in a Global Economy

Offered in fall and spring.
This course focuses on the analysis and management of marketing systems, characteristics of marketing systems, the management of marketing activities of the firm, physical distribution management, and social performance of marketing.
 

3 cr.