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Prerequisite: MKTG 520. Offered Occasionally.
Emphasis is placed on topics like the design, development, and maintenance of effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference, strategies for planning, organizing, and controlling the alliances among the institutions, agencies, and in-house units that bring products and services to market and the way in which marketing channels can provide customer service - both for the end-users they serve and the organizations that comprise them.
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