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General Information

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Continuing Education & Training Programs

Appendix: Personnel & Enrollment

INTB

412

International Marketing

Same as MKTG  412. Prerequisite: MKTG 302.  Offered in fall and spring.
The marketing problems and opportunities of the exporter, licenser, or manufacturer in a foreign country. Topics include factors in assessing world marketing opportunities and the international market mix.
 

3 cr.