Main Page
Table of Contents
General Information
Undergraduate Studies
Graduate Studies
Research
Continuing Education & Training Programs
Appendix: Personnel & Enrollment
>Management
MKTG
408
(
3
cr)
Advertising and Promotion Management
Prerequisite: MKTG 302. Offered in fall.An introduction to the promotional mix; basic advertising and sales promotion concepts. The design, management, and integration of a firm's promotional strategy. Public-policy aspects and the role of advertising in marketing communications.
Copyright © 2000-2001, The American University in Cairo
