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General Information

Undergraduate Studies

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

 

 

 

 

 

 

 

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gradstud
 Marketing
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MKTG

525

Marketing Management

(

3

) cr.

Offered in fall and spring.
The analysis and management of marketing systems. Characteristics of marketing systems, the management of marketing activities of the firm, physical distribution management, and social performance of marketing.  
 

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