Main Page
Table of Contents
General Information
Undergraduate Studies
Graduate Studies
Research
Continuing Education & Training Programs
Appendix: Personnel & Enrollment
MKTG
525
Marketing Management
(
3
) cr.
Offered in fall and spring.The analysis and management of marketing systems. Characteristics of marketing systems, the management of marketing activities of the firm, physical distribution management, and social performance of marketing.
Copyright © 2001-2002, The American University in Cairo
