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gradstud
 Marketing
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MKTG

526

Marketing Communications Management

(

3

) cr.

Prerequisite: MKTG 525 or consent of instructor. Offered in fall and spring.
Management of the external communication mix of an enterprise. The inward flow of market intelligence such as market research, sales reports, competitive actions. The outward flow of sales messages through personal selling, use of mass communication, and brand and corporate image building.    
 

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