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General Information

Undergraduate Studies

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

 

 

 

 

 

 

 

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gradstud
 Marketing
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MKTG

529

Competitive Strategy

(

3

) cr.

Prerequisite: MKTG 525. Offered in fall and spring.
Structural analysis of companies. Competitive strategies. Competitive moves.  Strategic decisions: integration, capacity, expansion and entry into new business marketing, intelligence as related to competitors, Portfolio analysis.  
 

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