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Table of Contents


 

General Information

Undergraduate Studies

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

 

1A3B7900 1A3B8362 1A3B8052
undergrad
 Journalism & Mass Communication Courses (JRMC)
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JRMC

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425

Integrated Marketing Communication Campaigns

Prerequisite: JRMC 315.  Offered in fall.
Examination, development, and critique of advertising and marketing communication campaigns, with emphasis given to creative and media factors.
 

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3 cr.

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