AUC Banner
cat04

Main Page

Table of Contents


 

General Information

Undergraduate Studies

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

 

1A3B7900 1A3B8362 1A3B8052
undergrad
 Marketing Courses (MKTG)
SPNavLeft SPNavRight

MKTG

SPNavLeft SPNavRight
SPNavUp

405

Marketing Research

Prerequisite: MKTG 302 and ECON 315.  Offered in fall and spring.
The nature and scope of marketing research. The scientific method and its application in the field of marketing, research design, basic methods of collecting data, marketing research procedures, applications of marketing research.
 

SPNavUp

3 cr.

© 2004-2005, The American University in Cairo