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Table of Contents


 

General Information

Undergraduate Studies

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

 

1A3B7900 1A3B8362 1A3B8052
undergrad
 Marketing Courses (MKTG)
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MKTG

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302

Principles of Marketing

Offered in fall and spring.
The nature and scope of marketing. Marketing systems and the marketing  environment, definition of a market, market segmentation, and buyer behavior. The marketing mix: product, place, price, and promotion. Marketing research and marketing information systems. The application of these topics to the Egyptian environment constitutes an important part of the study.
 

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3 cr.

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