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General Information

Undergraduate Studies

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

 

1A3B7900 1A3B8362 1A3B8052
undergrad
 Marketing Courses (MKTG)
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MKTG

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480

Marketing Strategy

Prerequisite: MKTG 405, 410 and FINC 303.  Offered in fall and spring.
An integrative capstone course for students seeking a marketing specialization typically reserved for the final semester before graduation. Provides a transitional experience between the marketing concepts and techniques introduced in prior courses and the practice of marketing in real-world business situations. Students learn to integrate the various elements of marketing and the other functional areas of business and develop critical decision-making abilities in strategic marketing in the context of a rapidly changing marketplace.
 

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3 cr.

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