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Prerequisite: MKTG 405, 410 and FINC 303. Offered in fall and spring.
An integrative capstone course for students seeking a marketing specialization typically reserved for the final semester before graduation. Provides a transitional experience between the marketing concepts and techniques introduced in prior courses and the practice of marketing in real-world business situations. Students learn to integrate the various elements of marketing and the other functional areas of business and develop critical decision-making abilities in strategic marketing in the context of a rapidly changing marketplace.
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