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General Information

Undergraduate Studies

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

 

1A3B7900 1A3B8362 1A3B8052
undergrad
 Marketing Courses (MKTG)
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MKTG

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414

Services Marketing

Prerequisite: MKTG 302.  Offered occasionally.
An elective marketing course for undergraduate students seeking greater understanding of devising and delivering services to world-class standards. The course deals with identifying service quality from the customer's perspective, designing effective service products, designing effective service delivery systems, and implementing service quality control features suitable to the Egyptian environment.
 

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3 cr.

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