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General Information

Undergraduate Studies

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

 

1A3B7900 1A3B8362 1A3B8052
undergrad
 Marketing Courses (MKTG)
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MKTG

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412

International Marketing

Same as INTB 412. Prerequisite: MKTG 302.  Offered occasionally.
The marketing problems and opportunities of the exporter, licenser, or manufacturer in a foreign country. Topics include factors in assessing world marketing opportunities and the international marketing mix.
 

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3 cr.

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