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General Information

Undergraduate Studies

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

 

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undergrad

>Management

 Marketing Courses
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MKTG

302

Principles of Marketing

(

3

 cr)

Prerequisite: BADM 203.  Offered in fall and spring.
The nature and scope of marketing. Marketing systems and the marketing  environment, definition of a market, market segmentation, and buyer behavior. The marketing mix: product, place, price, and promotion. Marketing research and marketing information systems. The application of these topics to the Egyptian environment constitutes an important part of the study.
 

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