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General Information

Undergraduate Studies

Graduate Studies

Research

Continuing Education & Training Programs

Appendix: Personnel & Enrollment

 

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undergrad

>Management

 Marketing Courses
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MKTG

405

Marketing Research

(

3

 cr)

Prerequisite: MKTG 302.  Offered in fall and spring.
The nature and scope of marketing research. The scientific method and its application in the field of marketing, research design, basic methods of collecting data, marketing research procedures, applications of marketing research.
 

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