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General Information

Undergraduate Studies

Graduate Studies

Research

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Appendix: Personnel & Enrollment

 

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undergrad

>Management

 Marketing Courses
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MKTG

408

Advertising and Promotion Management

(

3

 cr)

Prerequisite: MKTG 302. Offered in fall.
An introduction to the promotional mix; basic advertising and sales promotion concepts. The design, management, and integration of a firm's promotional strategy. Public-policy aspects and the role of advertising in marketing communications.  
 

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