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undergrad

>Management

 Marketing Courses
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MKTG

410

Consumer-Buyer Behavior

(

3

 cr)

Prerequisite: MKTG 302.  Offered in spring.
Buyer behavior relevant to marketing decisions. Theoretical and practical implications of individual behavioral variables such as motivation, learning, perception, personality and attitudes, and group influences. Buyer behavior analyzed in terms of decision-making processes and models of individual and aggregate behavior. Special attention given to consumer behavior in the Middle East.
 

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